About Behavioural Data Behind Financial Decisions Pathway

This pathway with Greg Davies explores the impact of human psychology on financial decision-making. Traditional economic models often assume rational actors, but in reality, emotions, biases, and inconsistent behaviours frequently drive financial choices. You'll delve into common cognitive biases that distort our interpretation of data, such as confirmation bias and the availability heuristic, and understand why these lead to suboptimal financial outcomes. The pathway will also highlight the limitations of purely rational models, emphasising the role of emotions, habits, and individual personality traits in shaping financial behaviour. Furthermore, you will discover how the design and framing of financial information can subtly influence decisions, and learn to identify different financial personality types and behavioural vulnerabilities. Finally, the pathway addresses the critical need for effective measurement of behavioural interventions to ensure they genuinely lead to improved financial well-being.

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Pathway experts

Greg B Davies

Behavioural Finance Expert

Greg B Davies is a behavioural finance specialist and Head of Behavioural Finance at Oxford Risk, a fintech company focused on building behavioural technology to help people make better financial decisions. He started the first behavioural finance team at Barclays back in 2006 and has been working in this space for nearly two decades. He holds a PhD in Behavioural Decision Theory from Cambridge, and has spent his career turning academic insights into practical tools, such as measuring risk tolerance and designing nudges. He is also the creator of The Art of Behavioural Investing, a course designed to help everyday investors build better habits.